CONSISTERE
Strategic retention & LTV consulting agency.
We architect customer retention and optimize LTV for subscription products.
Cure the root cause.
Acquisition is getting more expensive. Retention is where the leverage is.
Most teams keep pouring budget into acquisition. The data says the better return is on the other side of the funnel.
Acquisition keeps getting more expensive while churn keeps climbing, and that combination is exactly why retention work matters for a company. It shapes your customer acquisition cost on one side, and the revenue you earn from the users you already have on the other.
One experience for the user,
two teams behind it
Product optimizes the screens. CRM optimizes the channels. The user experiences both as one continuous conversation.
Product team
Owns in-app UX and onboarding. Measured by product metrics: activation, engagement, screen-level conversion.
CRM team
Owns email, push, and lifecycle campaigns. Measured by channels metrics: open rate, click rate, send performance.
To the user, product and CRM are one brand, one conversation, not two departments. When the two teams optimize separately, that conversation breaks, and companies lose revenue in the gap no one owns.
What that gap costs you
Customer Acquisition Cost keeps rising, while the retention side of the ledger stays unmanaged.
New signups fail to activate and never reach the “Aha!” moment.
A high share of failed payments and invisible churn goes untracked.
There is no internal bandwidth to dig into the root causes of drop off.
We treat retention as architecture, not a patch.
We find and fix the structural gaps across your entire customer journey, not the symptoms sitting on top of them.
We don’t patch symptoms
No random A/B tests or discount codes thrown at the problem.
We cure root causes
We find architectural flaws across your entire ecosystem.
Product and CRM synergy
One seamless retention architecture, not two disconnected plans.
The customer journey ecosystem
We audit and design solutions following the exact journey of your customer, stage by stage.
Foundation & Data
Validating your North Star metric, cohorts, and how LTV and churn are calculated, so every decision after this is built on accurate numbers.
Acquisition & Positioning
Auditing what users see in ads and landing pages against what they experience in product and in CRM. One consistent story, every touchpoint.
Activation & Onboarding
Aligning in app UX with CRM sequences (welcome emails, push) to accelerate the Aha moment and prevent first month churn.
Lifecycle & Engagement
Auditing your messaging architecture across email, push and in app. Redesigning it to build habits, not just send campaigns.
Monetization & Technical Churn
Analyzing checkout and pricing transparency, then designing dunning logic and smart retries to rescue invisible churn from failed payments.
Cancellation & Churn
Designing pre churn save mechanics (dynamic cancel pages, offer trees) and post churn win back campaigns to reactivate lost users.
Built for teams with traction, not pre PMF experiments.
Not every subscription business is the right fit, and that’s exactly the point.
Companies that have already achieved product market fit, with stable traffic and an in house execution team, developers and marketers, but no deep strategic expertise in retention.
- ✓CAC keeps climbing while retention stays an afterthought.
- ✓You can see churn happening, but not the root cause behind it.
- ✓Every month without a real retention system compounds the lost revenue.
- ✓You know there’s a gap somewhere in the journey, just not exactly where.
Same process. Different levels of involvement.
Every package builds on the same Miro audit and Notion roadmap. The difference is how far we take it together.
Audit & Strategic Roadmap
- ✓ Miro CJM Audit
- ✓ Notion Roadmap
Full audit with written recommendations and a prioritized retention backlog.
Strong execution teams that need clear direction.
Full Strategy & Architecture Rebuild
- ✓ Miro CJM Audit
- ✓ Notion Roadmap
- ✓ Implementation
Your audit’s findings, implemented hands on across CRM, product, or both.
Significant churn, with no in house expertise to fix it.
Turnkey Retention
- ✓ Miro CJM Audit
- ✓ Notion Roadmap
- ✓ Implementation
- ✓ Ongoing Retainer
The Rebuild, plus an ongoing partnership as your fractional retention team.
No dedicated retention function at all.
Targeted Sprint
A quick entry point: a scoped diagnostic on one problem area, then a fixed scope fix.
One suspected problem area, limited internal resources.
Every engagement starts with the same diagnosis phase, so scope is set by what we find, not a generic checklist. Need something that doesn’t fit these four models?
Ask about a custom scopeOne engagement, three concrete phases.
From diagnosis to execution. One clear path from insight to impact.
Architecture
MiroVisualizing your “as is” leaks and “to be” designs.
Strategy
NotionA prioritized growth and retention backlog, scored with ICE or RICE.
Implementation
Tech briefsStep by step technical briefs, or fractional execution with our team.
Two backgrounds. One consistent approach to growth.
CRM background on one side, product background on the other. That overlap is what lets activation, retention and churn move together, instead of three separate workstreams.
Viacheslav Strohyi
CRM & Lifecycle StrategyCRM and retention marketing leader with 9+ years building data driven lifecycle programs across SaaS, e-commerce and digital products. Most recently Head of CRM at AUTODOC, running lifecycle automation across email, push, in app and SMS in US, European and CIS markets.
Maryna Yurlovska
Product Marketing & PositioningProduct marketing manager and retention consultant with 7+ years helping SaaS and subscription products grow through user journey optimization. Led GTM launches and full lifecycle optimization for Skylum’s global AI B2C software.
Feedback from clients and former colleagues.
“One of the most effective marketers I have ever worked with, dedicated, self‑motivated, methodical, and always ready with a creative solution to a complex problem.”
Max Yarchevsky Co-founder at Depositphotos & ex-CEO at Boxmode“Owned CRM, retention, and lifecycle marketing at Loio, running a testing cadence that produced decisions instead of reports. If retention is your bottleneck, he’s the person to bring in.”
Yurii Krisarchuk Co-founder & Product at Loio“She managed to dig deep into how our processes actually work, while keeping the fresh outside perspective a consultant brings. Everything she delivered was structured and actionable.”
Sviatoslav Ivanchuk VP of Customer Services at Clario“Played an important role in strengthening the retention strategy for Luminar Neo. What I value most is her sense of ownership, never satisfied with superficial answers.”
Volodymyr Kovalchuk ex-Head of PMM at Skylum
AUTODOC
SKYLUM
CLARIO
BOXMODE
LOIO
INTERATLETIKA
DEPOSITPHOTOS
MOYOThree steps to get started.
No lengthy procurement. From decision to kickoff in days, not months.
Book a discovery call
Pick a time that works, no forms or gatekeeping first.
Discovery call and paperwork
We align on scope and engagement model, then sign the NDA.
Kickoff and get to work
We get access to your systems and start executing.